There is no greater movement within the traditional operational business units and functions of consumer products manufacturers and suppliers than with the revenue growth management organization. We asked 298 consumer products executives about their RGM practices and organizations, and especially about their role in the annual integrated business planning process.…
June 15, 2022
How Inflation Impacts Trade Promotion
Inflation is reaching a 40-year record, with no real solutions in sight. The retail industry, especially grocery, meat and produce stores are facing serious consequences that impact their top and bottom lines. How does this impact the state of trade promotions and all other channel incentives? No matter what side…
April 26, 2022
The Name of the Game
The Name of the Game For more than a half century, the billions of dollars spent on channel incentives programs, specifically trade channel promotion, have been the source of one of the most controversial issues in the broad consumer products industry—the quest for the right balance of incentives between the…
March 31, 2022
The Cost of Trade Promotion Management
What does it cost to implement and maintain a modern trade promotion management solution? How should consumer products manufacturers and suppliers prepare for, justify the expense, and calculate the return on investment? Look closely and listen carefully to the accelerated pitch of trade and channel promotion discussions today. Highly reflective…
January 22, 2022
Digital Twins for Trade Promotion
The concept and use of “Digital Twins” technology is rapidly gaining momentum as a viable and productive alternative to product and process design and development. It’s potential for trade promotion planning, management and execution is wide open. Simulated environments have been around for a long time. In fact, NASA’s Houston…
November 25, 2021
Back to the Basics for TPx: The Consumer Chain
The definition of Trade Promotion can differ depending upon who you ask. But the genesis of trade promotion is deeply rooted in the quest to satisfy the need of the consumer by providing a product that is easy to find, in sufficient quantities and at the right price—in the local…