Category

Trade Promotion

Revenue Growth ManagementRGMTrade Promotion
August 29, 2022

The Evolving Role of Revenue Growth Management in Consumer Products

There is no greater movement within the traditional operational business units and functions of consumer products manufacturers and suppliers than with the revenue growth management organization. We asked 298 consumer products  executives about their RGM practices and organizations, and especially about their role in the annual integrated business planning process.…
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Trade Promotion
June 15, 2022

How Inflation Impacts Trade Promotion

Inflation is reaching a 40-year record, with no real solutions in sight. The retail industry, especially grocery, meat and produce stores are facing serious consequences that impact their top and bottom lines. How does this impact the state of trade promotions and all other channel incentives? No matter what side…
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Process MappingRevenue Growth ManagementTPx TechnologyTrade PromotionTrade Promotion Technology
March 31, 2022

The Cost of Trade Promotion Management

What does it cost to implement and maintain a modern trade promotion management solution? How should consumer products manufacturers and suppliers prepare for,  justify the expense, and calculate the return on investment? Look closely and listen carefully to the accelerated pitch of trade and channel promotion discussions today. Highly reflective…
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Trade Promotion
January 22, 2022

Digital Twins for Trade Promotion

The concept and use of “Digital Twins” technology is rapidly gaining momentum as a viable and productive alternative to product and process design and development. It’s potential for trade promotion planning, management and execution is wide open. Simulated environments have been around for a long time. In fact, NASA’s Houston…
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