Trade Promotion – Page 4 – Hand Promotion Management, LLC

TPM TPx Trade Promotion

September 9, 2021

The Rankings Are In. TPM-TPO Is Nowhere to Be Found!

Among the top colleges and universities you can find nearly any major or minor subject area imaginable, that is except for trade promotion management and promotion optimization. This is a critical area of study that needs to be included in any marketing, advertising, supply chain management, retail business curriculum. I…

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Trade Promotion

August 27, 2021

Are We There Yet?

You might think that we have nailed down the specific outcomes we all want from trade channel promotion, but have we? How many times have you asked your parents this question? Or, if you are a parent, how many times have you heard this from your kids? The answer is…

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Trade Promotion

May 29, 2021

Increasing the Success of Promotions by Putting the Consumer into Trade Channel Promotions

Misalignment between consumer marketing and trade channel promotions results in shopper confusion and loss of revenue. Perhaps it is time to insert more of the consumer into the content of channel promotions. Finally. We are now seeing more real discussion in the consumer products industry about collaboration between the corporate…

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trade promotion Trade Promotion

February 2, 2021

The Process Is the Thing

With so much focus and attention given to the rising technology of trade promotion today, consumer products companies often neglect to pay enough attention to the one thing which can make or break any TPx application – the process. It is no secret. As an industry, we have been blessed…

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trade promotion Trade Promotion

November 25, 2020

The New Trade Marketing Paradigm

Putting into action the longstanding dialogue about integrating consumer direct marketing with trade channel promotion – the birth of real Trade Marketing

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pos data trade promotion Trade Promotion

October 25, 2020

IRi Acquires RSi. A Landmark Deal for Trade Promotion.

How smart is IRi to acquire RSi? Smart, VERY smart. But will the CPG industry be able to take advantage? And how does this deal impact trade promotion? In the past few weeks, Information Resources Inc., one of the top data analytics suppliers to the CPG industry acquired POS data…

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