TPx Technology

AIMLTPOTPxTPx TechnologyTrade Promotion
April 4, 2023


The “furor” over artificial intelligence and especially the “ChatGPT” technology is well-deserved. On the one hand, the idea of AI-generated communications, instructions and even critical decision-making is a natural evolution in the advancement of technology. On the other hand, there is intelligent, well-respected schools of thought that it’s simply too…
Process MappingRevenue Growth ManagementTPx TechnologyTrade PromotionTrade Promotion Technology
March 31, 2022

The Cost of Trade Promotion Management

What does it cost to implement and maintain a modern trade promotion management solution? How should consumer products manufacturers and suppliers prepare for,  justify the expense, and calculate the return on investment? Look closely and listen carefully to the accelerated pitch of trade and channel promotion discussions today. Highly reflective…