Analytics – Hand Promotion Management, LLC

Analytics Trade Promotion

March 15, 2023

In Conversation with Rob Hand, Founder & CEO, Hand Promotion Management

Rob Hand is interviewed on the weekly “Insights Now Podcast” featuring Mahadivann (Mahaa) Iyerr, CEO. Insights Now is an intelligent platform which seeks to solve this challenge, by marrying domain expertise with high-quality data science talent, to provide on-demand analytics support in quick time every time. Mahaa and Rob discuss…

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Analytics data TPO Trade Promotion

December 2, 2022

The Reluctance to Go with TPO

In the midst of a time when we are seeing the most innovative advancements in trade promotion optimization technology and practice, there are still so many consumer products companies holding off implementing TPOs. I think we can safely say that the maturity level for trade promotion optimization (TPO) technology is…

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Analytics POS pos data TPM TPx Trade Promotion Trade Promotion Technology

November 13, 2022

Spreadsheets: Heaven or Hell?

The first commercial spreadsheet to run on a personal computer was invented by Dan Bricklin and Bob Frankston of VisiCorp and released to the public as VisiCalc in October 1979. It ran on the Apple II. Since then, the spreadsheet has become one of the most popular and usable computer…

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Analytics Trade Execution Trade Marketing Trade Promotion

April 26, 2022

The Name of the Game

The Name of the Game For more than a half century, the billions of dollars spent on channel incentives programs, specifically trade channel promotion, have been the source of one of the most controversial issues in the broad consumer products industry—the quest for the right balance of incentives between the…

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