Rob Hand

Analytics Trade Promotion

March 15, 2023

In Conversation with Rob Hand, Founder & CEO, Hand Promotion Management

Rob Hand is interviewed on the weekly “Insights Now Podcast” featuring Mahadivann (Mahaa) Iyerr, CEO. Insights Now is an intelligent platform which seeks to solve this challenge, by marrying domain expertise with high-quality data science talent, to provide on-demand analytics support in quick time every time. Mahaa and Rob discuss…

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Trade Promotion

March 12, 2023

Top 10 Missteps of Trade Promotion

How we have blundered our way into so many headaches in trade promotion! Worse yet, how is it that we KEEP MAKING THE SAME MISTAKES? Let’s take a look at 10 of the most impactful mistakes a consumer goods company can make that inevitably impacts the customers, the key stakeholders…

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Trade Promotion

January 19, 2023

THE HISTORY OF RECESSION AND TRADE PROMOTION SPENDING

The current state of the global economy is continuing to feel the effects of the hit it took to the Covid-19 pandemic. The current supply chain crisis, reduction in manufacturing in Asia and the political and military tensions are causing many economists to warn of a deepening recession in the…

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Analytics data TPO Trade Promotion

December 2, 2022

The Reluctance to Go with TPO

In the midst of a time when we are seeing the most innovative advancements in trade promotion optimization technology and practice, there are still so many consumer products companies holding off implementing TPOs. I think we can safely say that the maturity level for trade promotion optimization (TPO) technology is…

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Analytics POS pos data TPM TPx Trade Promotion Trade Promotion Technology

November 13, 2022

Spreadsheets: Heaven or Hell?

The first commercial spreadsheet to run on a personal computer was invented by Dan Bricklin and Bob Frankston of VisiCorp and released to the public as VisiCalc in October 1979. It ran on the Apple II. Since then, the spreadsheet has become one of the most popular and usable computer…

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Trade Promotion

October 23, 2022

Taking Control of Promotion Settlement

The final process in trade and channel promotion management is to settle the cost of the promotional execution from the channel partner. The overall consumer products industry at large is split between the two primary methods of transacting the promotional payment. This has been one of the controversial battles between…

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In Conversation with Rob Hand, Founder & CEO, Hand Promotion Management

Top 10 Missteps of Trade Promotion

THE HISTORY OF RECESSION AND TRADE PROMOTION SPENDING

The Reluctance to Go with TPO

Spreadsheets: Heaven or Hell?

Taking Control of Promotion Settlement

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