Trade Promotion – Hand Promotion Management, LLC

Co-op MDF Optimization Optimized Planning Trade Promotion

February 28, 2024

Why Is Trade Promotion So Hot Right Now?

Across the greater consumer products industries, more focus and attention is being given to trade and channel promotion management than at any time in the past 100 years. Why is that? By: Rob Hand CEO, Hand Promotion Management, LLC. In the first seasons of the American CBS network…

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TPM Trade Promotion Trade Promotion Technology

November 22, 2023

TPM Contentment: A Rare Commodity?

If you think that trade promotion management technology has a strong record as a long-term enterprise solution, guess again. The growth of discontent for TPM technology solutions, especially among some of the largest global consumer products companies, is not new, but does not seem to abate. By: Rob Hand CEO,…

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TPM TPx TPx Technology Trade Funding Trade Marketing Trade Promotion Trade Promotion Technology

October 24, 2023

Don’t Make a Multi-Million Dollar TPM Mistake!

The rush to add, develop or replace your TPM solution often leads to a disastrous result in time and cost. Even the largest, most sophisticated consumer products companies learn this lesson the hard way—over and over again. There is only one way to avoid it. By: Rob Hand CEO, Hand…

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AI TPM Trade Promotion

May 23, 2023

The Future of AI in Trade Promotion

The power of artificial intelligence in the modeling of promotional scenarios for predictive ROI and marketing performance is already becoming a “Must have” for TPx. But where else do we look to AI to improve the entire demand chain where trade promotion plays the central role? By: Rob Hand CEO,…

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AI ML TPO TPx TPx Technology Trade Promotion

April 4, 2023

AI/ML—IDK!

The “furor” over artificial intelligence and especially the “ChatGPT” technology is well-deserved. On the one hand, the idea of AI-generated communications, instructions and even critical decision-making is a natural evolution in the advancement of technology. On the other hand, there is intelligent, well-respected schools of thought that it’s simply too…

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Analytics Trade Promotion

March 15, 2023

In Conversation with Rob Hand, Founder & CEO, Hand Promotion Management

Rob Hand is interviewed on the weekly “Insights Now Podcast” featuring Mahadivann (Mahaa) Iyerr, CEO. Insights Now is an intelligent platform which seeks to solve this challenge, by marrying domain expertise with high-quality data science talent, to provide on-demand analytics support in quick time every time. Mahaa and Rob discuss…

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