Category

Trade Promotion

Trade Promotion
March 12, 2023

Top 10 Missteps of Trade Promotion

How we have blundered our way into so many headaches in trade promotion! Worse yet, how is it that we KEEP MAKING THE SAME MISTAKES?  Let’s take a look at 10 of the most impactful mistakes a consumer goods company can make that inevitably impacts the customers, the key stakeholders…
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AnalyticsdataTPOTrade Promotion
December 2, 2022

The Reluctance to Go with TPO

In the midst of a time when we are seeing the most innovative advancements in trade promotion optimization technology and practice, there are still so many consumer products companies holding off implementing TPOs. I think we can safely say that the maturity level for trade promotion optimization (TPO) technology is…
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Trade Promotion
October 23, 2022

Taking Control of Promotion Settlement

The final process in trade and channel promotion management is to settle the cost of the promotional execution from the channel partner. The overall consumer products industry at large is split between the two primary methods of transacting the promotional payment. This has been one of the controversial battles between…
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Consumer EngagementIntegrated Business PlanningRevenue Growth ManagementRGMTrade Promotion
August 30, 2022

Retail Velocity’s Q&A with Rob Hand – Part 1

The following is an interview with CPG and retail industry veteran and expert Rob Hand about the state of the CPG industry and the driving forces behind the intensified focus on revenue growth management, integrated business planning, trade promotion, and retailer data and advanced analytics to increase and improve consumer…
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