TPM – Hand Promotion Management, LLC

TPM Trade Promotion Trade Promotion Technology

November 22, 2023

TPM Contentment: A Rare Commodity?

If you think that trade promotion management technology has a strong record as a long-term enterprise solution, guess again. The growth of discontent for TPM technology solutions, especially among some of the largest global consumer products companies, is not new, but does not seem to abate. By: Rob Hand CEO,…

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TPM TPx TPx Technology Trade Funding Trade Marketing Trade Promotion Trade Promotion Technology

October 24, 2023

Don’t Make a Multi-Million Dollar TPM Mistake!

The rush to add, develop or replace your TPM solution often leads to a disastrous result in time and cost. Even the largest, most sophisticated consumer products companies learn this lesson the hard way—over and over again. There is only one way to avoid it. By: Rob Hand CEO, Hand…

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AI TPM Trade Promotion

May 23, 2023

The Future of AI in Trade Promotion

The power of artificial intelligence in the modeling of promotional scenarios for predictive ROI and marketing performance is already becoming a “Must have” for TPx. But where else do we look to AI to improve the entire demand chain where trade promotion plays the central role? By: Rob Hand CEO,…

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Analytics POS pos data TPM TPx Trade Promotion Trade Promotion Technology

November 13, 2022

Spreadsheets: Heaven or Hell?

The first commercial spreadsheet to run on a personal computer was invented by Dan Bricklin and Bob Frankston of VisiCorp and released to the public as VisiCalc in October 1979. It ran on the Apple II. Since then, the spreadsheet has become one of the most popular and usable computer…

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TPM TPx Trade Promotion

September 9, 2021

The Rankings Are In. TPM-TPO Is Nowhere to Be Found!

Among the top colleges and universities you can find nearly any major or minor subject area imaginable, that is except for trade promotion management and promotion optimization. This is a critical area of study that needs to be included in any marketing, advertising, supply chain management, retail business curriculum. I…

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