AI – Hand Promotion Management, LLC

AI Alanytics data

December 19, 2023

Analytics Unite Is Becoming a “Not-to-be-missed” Event for Consumer Products

The Analytics Unite Conference is fast-becoming the must-make event for consumer products executives across the entire value chain. By: Rob Hand CEO, Hand Promotion Management, LLC. The conference schedule for every spring is loaded with some very strong and important industry events for the consumer goods and retail industries.…

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AI TPM Trade Promotion

May 23, 2023

The Future of AI in Trade Promotion

The power of artificial intelligence in the modeling of promotional scenarios for predictive ROI and marketing performance is already becoming a “Must have” for TPx. But where else do we look to AI to improve the entire demand chain where trade promotion plays the central role? By: Rob Hand CEO,…

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AI ML TPO TPx TPx Technology Trade Promotion

April 4, 2023

AI/ML—IDK!

The “furor” over artificial intelligence and especially the “ChatGPT” technology is well-deserved. On the one hand, the idea of AI-generated communications, instructions and even critical decision-making is a natural evolution in the advancement of technology. On the other hand, there is intelligent, well-respected schools of thought that it’s simply too…

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