In Conversation with Rob Hand, Founder & CEO, Hand Promotion Management
AnalyticsTrade Promotion

In Conversation with Rob Hand, Founder & CEO, Hand Promotion Management

By March 15, 2023 No Comments

Rob Hand is interviewed on the weekly “Insights Now Podcast” featuring Mahadivann (Mahaa) Iyerr, CEO. Insights Now is an intelligent platform which seeks to solve this challenge, by marrying domain expertise with high-quality data science talent, to provide on-demand analytics support in quick time every time.

Mahaa and Rob discuss key issues of modern trade and channel promotion. The podcast content focus on the key topics from Rob’s book, “The Invisible Economy of Consumer Engagement” and the four dimensions of knowledge CPG companies must achieve to ensure 100% success in trade promotion ROI and performance success.

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Rob Hand

Author Rob Hand

Consumer products industry domain expert specializing in trade promotion management and execution. Experienced data and analytics professional focused on how your company can improve the ROI, reduce failure rates and improve overall value for the money you spend on trade promotion, co-op advertising, consumer marketing, demand planning and retail execution. When your company is ready to move to a new vendor, develop a more advanced data and AI capability, improve the collaboration with your marketing department and retail accounts, I am the best contact you can make. Independent, reliable domain knowledge and a long history of success will ensure your own successful results.

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