London/Bologna 1 July 2022: Kantar, the world’s leading marketing data and analytics company, together with SilverTree Equity, the software and technology focused private equity firm, today announce a definitive* agreement to acquire StepUp RGM, the global Revenue Growth Management (RGM) software and big data solutions vendor. StepUp enables full RGM roadmap development and implementation for consumer goods (CPG) brands, using AI-driven data-sourcing, -enriching & -modelling within its software-as-a-service (SaaS) platform.
StepUp RGM will join Kantar XTEL, Kantar’s trade optimization business, to create the most comprehensive end-to-end Revenue Management Software platform in the CPG market. The new, combined offer will support global CPG brands in seamlessly managing and optimising their commercial levers and trade spend (the second largest P&L cost), to deliver revenue and margin growth.
Over 100 CPG companies rely on the combined business’ mission-critical software, with customers including Beiersdorf, Danone, Heineken, Mars, Mondelez, and Perfetti van Melle. Following completion, the combined business will operate independently within the Kantar Group with SilverTree Equity as a key operating partner and shareholder. The entire StepUp RGM team will join Kantar XTEL, and the StepUp offering will become the lead RGM product solution from Kantar XTEL. Cédric Guyot will lead the combined business as CEO.
A further announcement will be made upon completion of the transaction