What Is Tradescope?

TradeScope is a worldwide focus on trade promotion across all industries and product sectors. It presents news on innovations and successes, zeroes in on the specific business processes, technologies and segments of trade promotion and examines the core details and impact of trade promotion on all aspects of consumer engagement. At the same time, it provides a deep look into the future of trade promotion, revenue growth management, and across the entire scope of the financial and value chain optimization.

How to Get Product Data Right and Gain a Competitive Edge

November 23, 2020

Nielsen Global Consumer Business Rebranding as NielsenIQ

November 3, 2020

Piggly Wiggly to Offer CGs New Digital Ad Program

November 3, 2020

IRi Acquires Leading Supply Chain Analytics Provider, RSi

October 13, 2020

CGT CIO of the Year 2020: Mark Vaupel, Hormel Foods

August 31, 2020

Coca-Cola to Reorganize its Business, Realign Workforce for Future Growth

August 28, 2020

Consumer Goods Forum Global Summit

August 2, 2020

Logility announces its TPM/TPO Solution

August 2, 2020

Nielsen’s TABS Analytics Teams with Brewers Advisors for Brewery Insight

August 2, 2020

Wipro To Acquire IVIA

August 2, 2020