What Is TradeScope?

TradeScope supports the core of Services we provided including advice and counsel, consulting and analysis of trade channel promotion, retail execution and revenue growth management functions of major consumer products companies globally. Under the TradeScope banner, we also provide industry news, white papers, blogs and podcasts are all provided as primary media and communication vehicles supporting the TradeScope offerings. TradeScope covers a worldwide focus on trade promotion across all industries and product sectors. It presents news on innovations and successes, zeroes in on the specific business processes, technologies and segments of trade promotion and examines the core details and impact of trade promotion on all aspects of consumer engagement. At the same time, it provides a deep look into the future of trade promotion, revenue growth management, and across the entire scope of the financial and value chain optimization.

David Foster Takes CIO Helm at Colgate-Palmolive

David Foster Takes CIO Helm at Colgate-Palmolive

January 5, 2023

Is improving Trade Promotions effectiveness the last chance to avoid category commoditisation? (3-part series)

Is improving Trade Promotions effectiveness the last chance to avoid category commoditisation? (3-part series)

December 26, 2022

How Kimberly-Clark Is Modeling Its RGM Strategy Like an Innovation Pipeline

How Kimberly-Clark Is Modeling Its RGM Strategy Like an Innovation Pipeline

November 22, 2022

HPM’s Rob Hand Leads Experienced Pricing Executives for the “Pricing in an Anywhere Commerce World” Panel in the Consumer Goods Sales & Marketing Summit

HPM’s Rob Hand Leads Experienced Pricing Executives for the “Pricing in an Anywhere Commerce World” Panel in the Consumer Goods Sales & Marketing Summit

November 14, 2022

Hershey Automating Consumer Insights to Slash Churn and Grow Retail Indispensability

Hershey Automating Consumer Insights to Slash Churn and Grow Retail Indispensability

October 24, 2022

Retail Velocity’s Q&A with Rob Hand – Part 2

Retail Velocity’s Q&A with Rob Hand – Part 2

October 23, 2022

Infosys Releases Must-Have Survey/White Paper

Infosys Releases Must-Have Survey/White Paper

October 15, 2022

Retail Velocity’s Q&A with Rob Hand – Part 1

Retail Velocity’s Q&A with Rob Hand – Part 1

August 31, 2022

KANTAR TO ACQUIRE STEPUP RGM

KANTAR TO ACQUIRE STEPUP RGM

July 1, 2022

Retail Velocity Rebrands and Reloads with New CEO, John Rossi

Retail Velocity Rebrands and Reloads with New CEO, John Rossi

April 12, 2022

SAP to Acquire Leading Working Capital Management Company Taulia

SAP to Acquire Leading Working Capital Management Company Taulia

February 15, 2022

Guy Yahiav Named President of SmartSense by Digi

Guy Yahiav Named President of SmartSense by Digi

February 9, 2022

The Modern Consumer Goods Tech Stack: Creating a Data-Ready Foundation

The Modern Consumer Goods Tech Stack: Creating a Data-Ready Foundation

December 16, 2021

Treasure Data Raises $234 Million Led by SoftBank Corp.

Treasure Data Raises $234 Million Led by SoftBank Corp.

November 5, 2021

PepsiCo Launches New Consumer Insights Program

PepsiCo Launches New Consumer Insights Program

October 7, 2021

ZEBRA TECHNOLOGIES COMPLETES ACQUISITION OF ANTUIT.AI

ZEBRA TECHNOLOGIES COMPLETES ACQUISITION OF ANTUIT.AI

October 7, 2021

Target to Match Competitive Prices During 2021 “Deal Days” Promotion

Target to Match Competitive Prices During 2021 “Deal Days” Promotion

October 6, 2021

NielsenIQ Acquires Cornerstone Capabilities

NielsenIQ Acquires Cornerstone Capabilities

August 16, 2021

FORM Acquires ShelfWise Image Recognition Technology for AI-Powered Retail Execution

FORM Acquires ShelfWise Image Recognition Technology for AI-Powered Retail Execution

July 30, 2021

Losing a Great Pioneer in Supply Chain and Consumer Goods

Losing a Great Pioneer in Supply Chain and Consumer Goods

July 20, 2021

Bissell Selects UpClear for TPM

Bissell Selects UpClear for TPM

July 14, 2021

Fractal Acquires Samya.ai to Power Advanced Revenue Growth Management

Fractal Acquires Samya.ai to Power Advanced Revenue Growth Management

June 23, 2021

E2open to Combine with BluJay Solutions

E2open to Combine with BluJay Solutions

June 7, 2021

Advantage Solutions Taps StayinFront to Enhance Retail Execution

Advantage Solutions Taps StayinFront to Enhance Retail Execution

June 7, 2021

Cheryl Sullivan Becomes Symphony RetailAI’s First Chief Product Officer

Cheryl Sullivan Becomes Symphony RetailAI’s First Chief Product Officer

June 7, 2021

3 Retail Execution Rules for the Next Normal

3 Retail Execution Rules for the Next Normal

May 20, 2021

Albertsons, Google eye easier grocery shopping in major partnership

Albertsons, Google eye easier grocery shopping in major partnership

March 30, 2021

Why The Grocery Industry Is Concerned By Mass Consolidation

Why The Grocery Industry Is Concerned By Mass Consolidation

March 24, 2021

Crocs Streamlines Image Management Automation

Crocs Streamlines Image Management Automation

February 22, 2021

Hormel Foods Acquires Kraft Heinz’ Planters Peanut Brand Portfolio

Hormel Foods Acquires Kraft Heinz’ Planters Peanut Brand Portfolio

February 18, 2021

SAP to Acquire Signavio to Expand Business Process Capabilities

SAP to Acquire Signavio to Expand Business Process Capabilities

February 16, 2021

GoodPop Teams with Adesso for TPM

GoodPop Teams with Adesso for TPM

February 3, 2021

How to Get Product Data Right and Gain a Competitive Edge

How to Get Product Data Right and Gain a Competitive Edge

November 23, 2020

Nielsen Global Consumer Business Rebranding as NielsenIQ

Nielsen Global Consumer Business Rebranding as NielsenIQ

November 3, 2020

Piggly Wiggly to Offer CGs New Digital Ad Program

Piggly Wiggly to Offer CGs New Digital Ad Program

November 3, 2020

Coca-Cola to Reorganize its Business, Realign Workforce for Future Growth

Coca-Cola to Reorganize its Business, Realign Workforce for Future Growth

August 28, 2020

Consumer Goods Forum Global Summit

Consumer Goods Forum Global Summit

August 2, 2020

Logility announces its TPM/TPO Solution

Logility announces its TPM/TPO Solution

August 2, 2020

Nielsen’s TABS Analytics Teams with Brewers Advisors for Brewery Insight

Nielsen’s TABS Analytics Teams with Brewers Advisors for Brewery Insight

August 2, 2020

Wipro To Acquire IVIA

Wipro To Acquire IVIA

August 2, 2020