NielsenIQ Acquires Cornerstone Capabilities
7/26/2021
From Consumer Goods Technology
NielsenIQ has acquired Cornerstone Capabilities, an SaaS-based provider of revenue management optimization solutions for consumer goods companies.
Cornerstone’s platform features artificial intelligence that’s designed to find optimal regular and promotion prices to maximize profit for both manufacturers and retailers. Nielsen expects that when Cornerstone’s technology is combined with its own Connect platform, the tech will extend the company’s price and promotion analytics leadership via an end-to-end revenue management solution that fully integrates clients’ financial, promotional and sales data.
“This is an exciting acquisition that demonstrates our continued commitment to our CPG clients. Incorporating Cornerstone’s software into NielsenIQ’s existing price and promotion suite of products will further expand the scale of our analytics capabilities and allow us to broaden solutions to our global clients. Our data and analytics provide a unique and unbiased view of consumer behavior, and now we will bring more transparency and clarity to price and promotion strategies,” said Jeanne Danubio, president, North America and global clients, NielsenIQ.
- August 16, 2021
Rob’s Two Cents:
Recently I sat in on a “Fireside Chat” between Cornerstone Capabilities and CGT on the subject of TPO. There were some great points made and certainly Cornerstone knows their stuff. This marriage will be great for Nielsen as they continue to beef up their quality with analytics and especially advanced AI and ML-based predictive promotional guidance. Look for some very cool tools coming out of this new alliance.
