Lisa JohnstonEditor-in-Chief
Consumer Goods Technology
As consumer goods companies continuously adjust to and refine operations within today’s new working environments, it’s required them to explore new options when it comes to efficient collaboration. (Read the full article)
- March 21, 2023
Rob says:
What have I been saying? The bedrock of success for trade promotion and consumer engagement is the consistent, aligned and continual collaboration between the critical organizations in the demand chain – sales, marketing, demand planning and trade promotion management. Stravito is a platform provider that enables the sharing and collaboration of key research (and other operational functions) easily and effectively throughout these key executives and stakeholders. While there may be others who provide similar services, this article by Lisa Johnston of Consumer Goods Technology about Danone’s engagement with Stravito is one you should read if you hold a role and responsibility in the demand chain. Check it out.
