From: Consumer Goods Technology



Advantage Solutions, a provider of outsourced sales and marketing services to consumer goods manufacturers and retailers, has selected StayinFront’s TouchCG and Insight Analytics platforms to enhance retail execution and improve the efficiency of its sales teams.

Advantage, which represents some of the world’s most recognized consumer goods companies, as well as emerging and regional brands, will also deploy StayinFront’s API Hub to integrate several proprietary applications to more effectively direct, collaborate and report on efforts to grow the brands they represent.

Advantage will leverage the StayinFront platform to deliver services to retailers on behalf of its clients, including routing of associates to the right stores to do the right work and execute the right sales strategies. StayinFront solutions include Dynamic Routing, Digital Merchandizing, Interactive Shelf, Touch Portal and Pitchbook. With these solutions, StayinFront is integrating AI directly into its mobile applications, using AI techniques like image recognition, machine learning to drive efficiency and decision making.

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