data – Hand Promotion Management, LLC

AI Alanytics data

December 19, 2023

Analytics Unite Is Becoming a “Not-to-be-missed” Event for Consumer Products

The Analytics Unite Conference is fast-becoming the must-make event for consumer products executives across the entire value chain. By: Rob Hand CEO, Hand Promotion Management, LLC. The conference schedule for every spring is loaded with some very strong and important industry events for the consumer goods and retail industries.…

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Analytics data TPO Trade Promotion

December 2, 2022

The Reluctance to Go with TPO

In the midst of a time when we are seeing the most innovative advancements in trade promotion optimization technology and practice, there are still so many consumer products companies holding off implementing TPOs. I think we can safely say that the maturity level for trade promotion optimization (TPO) technology is…

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