Reprinted from CGT (www.consumergoods.com)

10/28/2020

Consumer goods data and analytics provider Nielsen’s Global Consumer Business unveiled a new brand identity that includes a new company name and logo.

Once Nielsen’s Global Consumer Business becomes a stand-alone company in January 2021 as it completes its split from the Global Media Business, it will be known as NielsenIQ.

The new brand is one of a series of actions the company is undertaking to modernize its client experience, David Rawlinson, CEO of Nielsen’s Global Consumer Business, said in a statement.

“We are creating a bolder, more forward-thinking company that will allow us to share our unparalleled expertise, which is rooted in our pursuit of the most comprehensive data sets and commitment to measuring every transaction equally,” he said, adding, “Our new name and brand represent our continued dedication to these ideals, while bringing to light the intelligence behind our technology, platforms, and predictive capabilities.”

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