Category

Integrated Business Planning

Consumer EngagementIntegrated Business PlanningRevenue Growth ManagementRGMTrade Promotion
August 30, 2022

Retail Velocity’s Q&A with Rob Hand – Part 1

The following is an interview with CPG and retail industry veteran and expert Rob Hand about the state of the CPG industry and the driving forces behind the intensified focus on revenue growth management, integrated business planning, trade promotion, and retailer data and advanced analytics to increase and improve consumer…