Trade channel incentives – no matter if you call them trade promotion, market development, co-op advertising, business development or rebates – account for the second highest line item in corporate P&L’s for companies selling their products through the retail, wholesale, or service channels. We are here to make sure you get the highest possible return for this important investment. Let us help you reach your consumers through efficient and effective business practices and technology.
TARGETING THE TRADE CHANNEL
TRADESCOPE focuses on the digital transformation of what we call the “Consumer Chain.” It covers the end-to-end business of consumer engagement including marketing, trade promotion, retail execution, supply chain execution, manufacturing and product lifecycle management.