Trade Promotion
January 22, 2022

Digital Twins for Trade Promotion

The concept and use of “Digital Twins” technology is rapidly gaining momentum as a viable and productive alternative to product and process design and development. It’s potential for trade promotion planning, management and execution is wide open. Simulated environments have been around for a long time. In fact, NASA’s Houston…
Trade Promotion
August 27, 2021

Are We There Yet?

You might think that we have nailed down the specific outcomes we all want from trade channel promotion, but have we? How many times have you asked your parents this question? Or, if you are a parent, how many times have you heard this from your kids? The answer is…