Blog – Page 4 – Hand Promotion Management, LLC

Revenue Growth Management RGM TPx

March 27, 2022

TPx Integration with Revenue Growth Management

Look at what is happening today in consumer products where trade channel promotion management and execution is being integrated into the RGM practices globally. The resulting success factors are proving to be industry best practices in providing real control of all aspects of revenue growth optimization. Trade and channel promotion…

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Trade Promotion

January 22, 2022

Digital Twins for Trade Promotion

The concept and use of “Digital Twins” technology is rapidly gaining momentum as a viable and productive alternative to product and process design and development. It’s potential for trade promotion planning, management and execution is wide open. Simulated environments have been around for a long time. In fact, NASA’s Houston…

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TPx Trade Promotion

November 25, 2021

Back to the Basics for TPx: The Consumer Chain

The definition of Trade Promotion can differ depending upon who you ask. But the genesis of trade promotion is deeply rooted in the quest to satisfy the need of the consumer by providing a product that is easy to find, in sufficient quantities and at the right price—in the local…

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TPM TPx Trade Promotion

September 9, 2021

The Rankings Are In. TPM-TPO Is Nowhere to Be Found!

Among the top colleges and universities you can find nearly any major or minor subject area imaginable, that is except for trade promotion management and promotion optimization. This is a critical area of study that needs to be included in any marketing, advertising, supply chain management, retail business curriculum. I…

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Trade Promotion

August 27, 2021

Are We There Yet?

You might think that we have nailed down the specific outcomes we all want from trade channel promotion, but have we? How many times have you asked your parents this question? Or, if you are a parent, how many times have you heard this from your kids? The answer is…

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Trade Promotion

May 29, 2021

Increasing the Success of Promotions by Putting the Consumer into Trade Channel Promotions

Misalignment between consumer marketing and trade channel promotions results in shopper confusion and loss of revenue. Perhaps it is time to insert more of the consumer into the content of channel promotions. Finally. We are now seeing more real discussion in the consumer products industry about collaboration between the corporate…

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