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The New Trade Marketing Paradigm

November 25, 2020
By Rob Hand

IRi Acquires RSi. A Landmark Deal for Trade Promotion.

October 25, 2020
By Rob Hand

Everyday Low Price and Trade Promotion Practices Post COVID-19

September 2, 2020
By Rob Hand

Trade Promotion Is a Daily Activity

August 31, 2020
By Rob Hand

Today’s Financial Challenges with Trade Promotion

August 31, 2020
By Rob Hand

The High Cost of Failure to Align Trade and Consumer Marketing

August 31, 2020
By Rob Hand

Retail Execution Impact on Trade Promotion

August 31, 2020
By Rob Hand

Changing the Timing of Intelligence

August 31, 2020
By Rob Hand
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Recent Posts

  • The New Trade Marketing Paradigm
  • IRi Acquires RSi. A Landmark Deal for Trade Promotion.
  • Everyday Low Price and Trade Promotion Practices Post COVID-19
  • Trade Promotion Is a Daily Activity
  • Today’s Financial Challenges with Trade Promotion

Archives

  • November 2020
  • October 2020
  • September 2020
  • August 2020

RSS TradeScope Podcast with Rob Hand

  • Promo Resilience in a Post-COVID-19 World
  • Channel Incentives - The Key Differentiator
  • Artificial Optimization
  • Indominus REX. Retail Execution in the Digital World
  • Modern Revenue Growth Management
  • Data, Data, Data. The Secret Sauce of Success
  • Trade Promotion Finally Hits the Big Time!

Recent Blog Posts

  • The New Trade Marketing Paradigm November 25, 2020
  • IRi Acquires RSi. A Landmark Deal for Trade Promotion. October 25, 2020
  • Everyday Low Price and Trade Promotion Practices Post COVID-19 September 2, 2020
  • Trade Promotion Is a Daily Activity August 31, 2020
  • Today’s Financial Challenges with Trade Promotion August 31, 2020

Blog Post Archives

© 2021 Hand Promotion Management.

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  • About
  • Services
    • Consulting Services
    • Research Services
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