AITPMTrade Promotion
May 23, 2023

The Future of AI in Trade Promotion

The power of artificial intelligence in the modeling of promotional scenarios for predictive ROI and marketing performance is already becoming a “Must have” for TPx. But where else do we look to AI to improve the entire demand chain where trade promotion plays the central role? By:  Rob Hand CEO,…
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AIMLTPOTPxTPx TechnologyTrade Promotion
April 4, 2023

AI/ML—IDK!

The “furor” over artificial intelligence and especially the “ChatGPT” technology is well-deserved. On the one hand, the idea of AI-generated communications, instructions and even critical decision-making is a natural evolution in the advancement of technology. On the other hand, there is intelligent, well-respected schools of thought that it’s simply too…
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Trade Promotion
March 12, 2023

Top 10 Missteps of Trade Promotion

How we have blundered our way into so many headaches in trade promotion! Worse yet, how is it that we KEEP MAKING THE SAME MISTAKES?  Let’s take a look at 10 of the most impactful mistakes a consumer goods company can make that inevitably impacts the customers, the key stakeholders…
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