Monthly Archives

August 2022

Consumer EngagementIntegrated Business PlanningRevenue Growth ManagementRGMTrade Promotion
August 30, 2022

Retail Velocity’s Q&A with Rob Hand – Part 1

The following is an interview with CPG and retail industry veteran and expert Rob Hand about the state of the CPG industry and the driving forces behind the intensified focus on revenue growth management, integrated business planning, trade promotion, and retailer data and advanced analytics to increase and improve consumer…
Revenue Growth ManagementRGMTrade Promotion
August 29, 2022

The Evolving Role of Revenue Growth Management in Consumer Products

There is no greater movement within the traditional operational business units and functions of consumer products manufacturers and suppliers than with the revenue growth management organization. We asked 298 consumer products  executives about their RGM practices and organizations, and especially about their role in the annual integrated business planning process.…