October 2020

pos data trade promotion Trade Promotion

October 25, 2020

IRi Acquires RSi. A Landmark Deal for Trade Promotion.

How smart is IRi to acquire RSi? Smart, VERY smart. But will the CPG industry be able to take advantage? And how does this deal impact trade promotion? In the past few weeks, Information Resources Inc., one of the top data analytics suppliers to the CPG industry acquired POS data…

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IRi Acquires RSi. A Landmark Deal for Trade Promotion.

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