
September 2, 2020
Everyday Low Price and Trade Promotion Practices Post COVID-19
Walmart is credited with the practice of a single fixed low price on merchandise rather than the long-standing practice of trade promotions, or what is typically referred to as “high-low” promotions. But, in the post Covid-19 re-opening we are going through now and as the CPG industry evolves to digital consumer marketing and real-time shopper communications, is some of the sheen of this strategy wearing off?
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