Monthly Archives

August 2020

Trade Promotion
August 31, 2020

An End to Out-of-Stock Conditions?

Does anyone have any idea how much money has been spent by the consumer products industry and technology companies on out-of-stock conditions at retail? Millions? Billions? And yet we still see OOS problems plague trade channel promotions every day. Why?

Trade Promotiontrade promotion
August 1, 2020

Transforming Trade Promotion

The retail, wholesale, and distribution channels are more challenging today than at any time in history. The ongoing agonies of the Covid-19 pandemic, supply chain stress, and the already mounting pressures of consumer engagement are forcing every consumer products company to take a hard look at replacing aging trade promotion management and execution processes and systems.