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Trade channel incentives – no matter if you call them trade promotion, market development, co-op advertising, business development or rebates – account for the second highest line item in corporate P&L’s for companies selling their products through the retail, wholesale, or service channels.  We are here to make sure you get the highest possible return for this important investment. Let us help you reach your consumers through efficient and effective business practices and technology.

CONSULTING SERVICES
RESEARCH SERVICES
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VSM SERVICES
CONSULTING SERVICES
RESEARCH SERVICES
EDUCATION SERVICES
CONSULTING SERVICES
RESEARCH SERVICES
EDUCATION SERVICES
VSM SERVICES
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Targeting the Trade

TradeScope supports the core of Services we provided including advice and counsel, consulting and analysis of trade channel promotion, retail execution, and revenue growth management functions of major consumer products companies globally. Under the TradeScope banner, we also provide industry news, white papers, blogs and podcasts are all provided as primary media and communication vehicles supporting the TradeScope offerings. TradeScope covers a worldwide focus on trade promotion across all industries and product sectors. It presents news on innovations and successes, zeroes in on the specific business processes, technologies and segments of trade promotion and examines the core details and impact of trade promotion on all aspects of consumer engagement. At the same time, it provides a deep look into the future of trade promotion, revenue growth management, and across the entire scope of the financial and value chain optimization.